Tsim Sha Tsui China Hong Kong City | Sincerity Group launches 'S+ Urban Run' plan to lead the new trend of urban running and create the first mall and community running platform in Hong Kong

Description

In recent years, Hong Kong society has gained a deeper understanding of the importance of sports. From the Hong Kong team's historic achievements at the Tokyo and Paris Olympics, to the multiple breakthroughs at the Asian Games, the inauguration of the Kai Tak Sports Park, the recent string of outstanding performances by Hong Kong athletes, and the upcoming 15th National Games, these sporting events have not only ignited the passion of Hong Kong people for sports, but also promoted the 'sports economy' and healthy living trend, making sports an integral part of citizens' daily lives.

As a promoter of sustainable urban development, the Sincerity Group is dedicated to integrating health, community, and culture to inject more vitality into Hong Kong. 'S+ Urban Run' is the Sincerity Group's newly launched mall and community running platform, and as part of the S+ REWARDS reward scheme, it aims to connect urban exploration through running, a popular, low-entry barrier, and easily community-integrated sport, providing a unique experience for sports-loving citizens. At the same time, the plan aims to create a community sports network encompassing dining, retail, and health services through the Group's malls, supporting the development of more sports and health-related businesses and further promoting the growth of Hong Kong's 'sports economy'.

S+ Urban Run: Beyond Running, Exploring the City's Sports Experience

S+ Urban Run goes beyond a mere running event; it aims to closely link health and community, offering a brand-new urban running experience in Hong Kong. It encourages running not only as a healthy exercise but also as a way of connecting the community and uniting people, attracting citizens who share a passion for health and an active lifestyle, allowing them to explore the unique cultures of different communities and challenge themselves together.

 Ms. Choi Pui Lam, Asset Management Director of Sincerity Group, said, 'S+ Urban Run is more than just a running event; it is an innovative platform that connects the community and promotes a healthy lifestyle. We look forward to combining the resources of Sincerity Group's malls and communities through this initiative to create a vibrant and healthy living space for urban dwellers, further fulfilling our commitment to sustainable community development.'

Nine Malls Join Hands to Build Hong Kong's First Mall and Community Running Platform, Encouraging Continuous Participation

S+ Urban Run connects nine malls under the Sincerity Group, including tmtplaza, Olympian City, Citywalk, China Hong Kong City, Hong Kong Gold Coast Mall, Tsim Sha Tsui Centre and Empire Centre, Laguna Plaza, Sincerity Plaza, and L1 Place, creating a cross-regional mall and community dynamic running network in Hong Kong, Kowloon, and the New Territories, allowing the passion for sports to reach all corners and strata and fully demonstrating Sincerity Group's role as a community connector.

The plan features five unique street running routes, each starting from one of the five flagship malls of the Sincerity Group: tmtplaza, Olympian City, Citywalk, China Hong Kong City, and L1 Place. Every route is themed around community exploration, allowing participants to gain a deeper understanding of the surrounding areas. Moreover, under the call to 'Connect Every Step', the plan will offer regular running classes in Sincerity Group's malls, encouraging members to make running a part of their lifestyle and embrace a healthier life.

To popularize running and make it a sport for all, S+ Urban Run adopts a free membership system. Participants only need to register for free as S+ Urban Run members through the 'S+ REWARDS' app to enjoy exclusive running events and offers.

The first 'Street Run' event will be held at China Hong Kong City on 25 September, inviting runners to kick off the annual running journey

S+ Urban Run will launch its first 'Street Run' event on 25 September 2025, expected to attract over 150 running enthusiasts to start the annual running journey. Several star runners will be joining in support, including local long-distance running elite Chan Ka Ho (coach of the China Hong Kong Athletics Association), former Hong Kong triathlete representative Siu Siu Yin, the first Hong Kong runner to complete the 'World Marathon Majors' within three hours, Lui Wai Keung, Hong Kong (retired) women's basketball player Ni Bik Yin, and former sports news anchor Ng Kai Kin, among others. After the event, the organizers will provide post-run refreshments for all runners. Participants only need to register for free as members through the 'S+ REWARDS' app and join 'S+ Urban Run' to redeem the event quota with 10 points.

All participants will receive a runner's pack containing an event T-shirt/vest, a cooling towel, a sports wristband, and a drawstring bag. S+ Urban Run has specially invited local young calligrapher Chan Wai Ning to create a unique calligraphy design for the event, featured on the runner's pack items, seamlessly blending art and sports and infusing the event with a unique cultural flair. The calligraphy design concept revolves around 'The Balance of Motion and Stillness' and 'The Art of Running', with flowing brushstrokes symbolizing the rhythm and power of running while retaining the serene beauty of calligraphy, conveying the spirit of unity between body and mind in sports.

S+ Urban Run's first 'Street Run' event
Date: 25 September 2025 (Thursday)
Time: 6:30 pm - 9:30 pm
Venue: China Hong Kong City, Tsim Sha Tsui (Address: 33 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong)
Route: Starting from the China Hong Kong City podium, passing through the West Kowloon Cultural District, and returning to China Hong Kong City, covering a distance of approximately 5.5 km.
How to Participate: Register for free as a member through the 'S+ REWARDS' app and join 'S+ Urban Run' to redeem the event quota with 10 points.

Bi-monthly street runs and mall-based running training classes to enhance the joy of running

With the official launch of S+ Urban Run, starting from September, the plan will organize street runs around designated Sincerity Group malls every two months, with a total of five events planned for the year. Additionally, from November onwards, the malls will offer running training courses led by professional coaches to help participants improve their physical fitness and running techniques, including posture and breathing. By building a running community, the plan aims to foster a persistent exercise habit, leading to a double harvest of health and a sense of accomplishment. Details will be announced on the 'S+ REWARDS' app later.